Nomadic Matt

 A travel blog with strong personal branding.

There are a ton of travel blogs on the internet. Most are personal blogs. They write about their travels and build up a small audience over time. Nomadic Matt also started as a personal blog about his own travels.

Today, he’s built up a HUGE resource with everything you need to know about travelling. What’s crazy is that it’s still a personal blog with only one main author. Even to this day, he writes most of the content himself.

And he ranks for nearly every keyword based around travel you can think of. There aren’t many single author blogs out there that grow to this size. It takes an incredible amount of time, focus, and persistence to continue pumping out content like he does.

What they do well: Diversifying income streams by creating and selling their own products. Staying small, lean, and extremely profitable.

Comments

Post a Comment

Popular posts from this blog

Nerd Fitness

  Health and fitness advice for nerds and ordinary, everyday people. Steve Kamb started Nerd Fitness nearly 10 years ago when he noticed that there were a ton of health and fitness blogs, but nothing catering specifically to him. So he decided to build it himself. Instead of targeting anyone and everyone, his blog was directly for… nerds! The interesting part is that the definition of the term “nerd” evolved as the site grew. At first, his audience consisted of people like him – nerds who played computer games and just wanted to get fit. Today, his brand has grown into a massive community of regular people who just want to learn how to get fit and have fun doing it. What they do well:  Differentiating themselves from all the other health blogs by going extremely specific in their audience targeting.
Read more

Greatist

 A health and fitness blog backed by science. Greatist is a blog that I’ve followed deeply over the years. Their focus on creating only the highest quality, science-backed health and fitness articles for millennials has paid off greatly. On the surface, they’re a regular health and fitness blog. Behind the scenes, they’re a full-blown media startup with over 10 million visitors per month and an estimated yearly revenue in the 8-figure range. They make this money through ads and by selling sponsored content. What they do well: Creating reputable, trust-worthy health content backed by science. This is hard to come by in an industry full of misinformation
Read more