Greatist

 A health and fitness blog backed by science.


Greatist is a blog that I’ve followed deeply over the years. Their focus on creating only the highest quality, science-backed health and fitness articles for millennials has paid off greatly.


On the surface, they’re a regular health and fitness blog. Behind the scenes, they’re a full-blown media startup with over 10 million visitors per month and an estimated yearly revenue in the 8-figure range. They make this money through ads and by selling sponsored content.


What they do well: Creating reputable, trust-worthy health content backed by science. This is hard to come by in an industry full of misinformation

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