Nerd Wallet

 A giant affiliate site that dominates SEO in the personal finance niche.


To build a website like Nerd Wallet is every affiliate marketer’s dream. They are the leading example of a successful SEO blog that crushes affiliate marketing, and they’re doing so in one of the most profitable (and competitive) industries in the world – personal finance.


Nerd Wallet reviews everything from credit cards, mortgages, insurance, and all things finance. The affiliate commissions for financial products like these can get into the hundreds of dollars per referral, which is why they’re worth over $500M.


What they do well: Understanding search intent and creating the best TYPE of content and user experience depending on the keyword.

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